LOGO: The client wanted a logo that would rise above the value branding that many remodelers target. They wanted to appeal to a higher-end client with a larger budget, and primarily target women. Because of that, I went with a softer, more sophisticated and monotone approach that is appropriate for a higher-end market. The ornaments surrounding the name are designed to be reminiscent of the ornate detail you’d find in a large, expensive home.
WEBSITE: The site design had to match the high-end appeal of the logo, so we kept a color palette of muted grays to match the logo with red as an action color for clickable items. This approach allowed photos of my client’s beautiful handiwork to be the main attraction. The site is built on the Thesis theme/framework for WordPress. Visit the site.
