LOGO: Differently is a clothing company Hibiscus Creative founder Jennae Petersen started with her husband. The company offers t-shirts with environmentally, socially, politically and personally conscious messages, all printed on organic or recycled cotton. The logo needed to be unique and identifiable, but simple and versatile enough to be endlessly adapted to t-shirt designs. The result is a logotype that clearly illustrates that Differently is not your average clothing company.

NOTE: Jennae is also responsible for all the t-shirt designs.

WEBSITE: The Differently website is much more loud and boastful than the logo. It has a dark, urban feel that pairs well with the sassy messages on the t-shirts. The home page features large, detail images of several designs above the old in a slide show, with thumbnails of more designs below the fold.

The site was designed for the Thesis theme/framework for WordPress. VISIT DIFFERENTLY.

• PROJECT: T-shirt design
• DESCRIPTION: This shirt was designed to commemorate a high school’s annual March Madness celebration for the start of basketball season.

• PROJECT: T-shirt design
• DESCRIPTION: This shirt was designed for a the teen ministry of a church, with an original illustration of a modern pair of Chuck Taylor Converse sneakers. The concept, provided by the client, was to show the shoes smoking after they were left empty by the Biblical rapture.