LOGO SYSTEM: Skimbaco is a company run by Katja Presnal, a dynamic web publisher and social media maven whom I also count as a great friend. Her brand, Skimbaco, is build on the idea of “living life to the fullest.” There are several branches of this company: Skimbaco Lifestyle and Skimbaco Home, which are currently live, along with Skimbaco Travel and Skimbaco Food, which are coming soon. The logos have a very clean, Scandinavian-inspired style that pays homage to Katja’s origins in Finland with a subtle cross from the flag appearing in the “A.” This style is easily translated to all the Skimbaco web properties, which are then identified by color.

BLOG NETWORK DESIGN: The blogs in the network maintain the clean look set forth by the logos, and they are identical in layout and style. However, each site features a background header pattern and color scheme to differentiate it from it’s sister sites. All of the sites are built on the Thesis theme/framework for WordPress. Visit Skimbaco Lifestyle and Skimbaco Home.

BANNER ADS: This series of banner ads was created for eco-friendly fashion retailer Gretchen & Grace. The ads were created for targeted audiences for the sites on which they were placed, with coupon codes tailored to match. While we chose a softer approach for the ads targeting parents, we went with an edgier design for the ads targeting adult women.

LOGO: The client wanted a logo that would rise above the value branding that many remodelers target. They wanted to appeal to a higher-end client with a larger budget, and primarily target women. Because of that, I went with a softer, more sophisticated and monotone approach that is appropriate for a higher-end market. The ornaments surrounding the name are designed to be reminiscent of the ornate detail you’d find in a large, expensive home.

WEBSITE: The site design had to match the high-end appeal of the logo, so we kept a color palette of muted grays to match the logo with red as an action color for clickable items. This approach allowed photos of my client’s beautiful handiwork to be the main attraction. The site is built on the Thesis theme/framework for WordPress. Visit the site.

OTHER PROJECTS FOR THIS CLIENT: Website |   Banner ads

OTHER PROJECTS FOR THIS CLIENT: Website |   E-Newsletter

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