Zora&Alice is a new online magazine for women of color that aims to break the stereotypes about what these women are interested in. Rather than focusing on the topics usually found in magazines directed at black women, like hair and music, it will cover a much broader range of topics, including fashion, health & fitness, technology and more. The name is inspired by prolific author Zora Neale Hurston, also known as Alice Walker.

The logo had to be versatile with a strong presence and personality, much like Hurston herself. The custom text on a black background gives it all of these characteristics. A secondary icon, shown in the second image above, was created for usages where space and scalability is an issue, and it is still completely recognizable as the Zora&Alice brand. The logo will be used to brand images used on the website, and the background color can be changed to complement the colors in any image.

OTHER PROJECTS FOR THIS CLIENT: Website |   Banner ads

• PROJECT: Magazine special section design & layout
• DESCRIPTION: As a graphic designer for Home Improvement Magazine, I was tasked with designing most of the magazine’s features and special sections. This feature was about finishing and designing basements to be used as extended space for entertaining.

• PROJECT: Wedding invitations and reply cards
• DESCRIPTION: These invitations were designed for a bride on a budget. She wanted high-impact invitations that wouldn’t cost her a lot to print. I created the invitations — solely with black ink — to be printed on pink card stock. This wound up saving the couple a lot over the option of having the cards printed in color or letterpressed.

• PROJECT: Magazine cover design & layout
• DESCRIPTION: As a graphic designer for Home Improvement Magazine, I was tasked with designing most of the magazine’s features, special sections and covers for the publication’s various local markets. This was a cover designed specifically for Dallas Home Improvement.

• PROJECT: T-shirt design
• DESCRIPTION: This shirt was designed to commemorate a high school’s annual March Madness celebration for the start of basketball season.