Green Design

Hibiscus Creative is a forward-thinking company. We understand that the world we live in — along with its climate — is changing. We have established ourselves as an eco-design company, and we are continually looking for ways to reduce our carbon footprint and help our clients do the same. Here’s what we’re doing to minimize our impact on the planet:

It’s a virtual world

Our operation is very nearly paperless. We receive our faxes electronically via eFax, keep electronic records, almost never print emails or faxes, and use paper only to sketch ideas for our clients’ projects.  We also are switching over to technology that is more energy- and resource- efficient, including our computer and storage hardware and our host of choice. We chose a web host that runs a carbon-neutral operation so that we know they are making as much effort as we are to tread lightly on the Earth.

Print recycled

Whenever we need documents printed professionally, we opt for green printing on recycled paper with water-, soy- or vegetable-based inks and free of chlorine.  This greatly reduces not only our consumption of virgin paper (ie. trees) — it also reduces the number of harmful toxins that are being leached into the environment from inks and solvents that are laced with chemicals.  We recommend that all our clients use eco-friendly printing options, and we are looking to partner with several green printers so that we can handle your printing directly.

Resource-efficient design

When we begin working on a project, whether it is a brand for your business or packaging for your product, we will make every effort to respect the Earth. That might mean creating a smart design for your product that reduces the amount of packaging you will need or creating a logo that can also work well in one color to reduce your dependence on color ink.

We’re doing it too

Trust us when we say that we practice what we preach. We recycle anything that is recyclable in our community and try to reuse or restore anything that isn’t. We prefer natural sunlight to artificial lighting and compact fluorescent light bulbs to traditional ones. We turn off the heat or air conditioning when it’s nice outside and bottled water isn’t welcome in our office. We prefer to meet clients — even local ones — via phone, webcast or email to cut down on transportation emissions. We’re doing all we can do reduce our impact on the Earth, and we hope that our example leads you to desire to do the same.