Social Media
The world has changed, and so has the way people interact with it. It’s no secret that Facebook is the biggest thing on the web these days, but don’t be fooled: Customers are interacting with each other online is lots of other places too. If you and your company aren’t leveraging the considerable power of social media yet, you have no idea what you’re missing. We know what we’re telling you: We’ve been using social media since before it became the “in” thing to do.
Facebook
We can design your Facebook fan page to fit your existing branding and deliver the message you want in a tab separate from your main wall. We’ll also design a custom profile image and consult with you on how best to use your page to deliver special offers and content to your fans.
Twitter
We can design a custom background and profile image featuring your brand and messaging and customize the colors and styling of your page. We’ll help you build an organic following and deliver relevant, authentic tweets.
You Tube
We can design a branded background for your channel and customize the colors and styling of your page.
MySpace
We can design a completely custom MySpace page with your brand colors, images and messaging to attract the attention of savvy users.
Company Blog
We can design your company blog so it fits seamlessly with the branding of your main site. If you allow us to design your whole site, we can integrate the blog into the site so you can manage both from the same place.
A company blog is a great way to ensure that you are driving fresh content to the search engines on a regular basis, which will help your site’s SEO value. It is also a great way to engage with your customers in a way that is not imposing. Articles on your blog can offer added value and information that doesn’t attempt to sell.
We can consult with you on how to best use this new tool and help you develop post ideas or find an in-house or outside blogger to do the writing.
Blogger Outreach
We are well connected in the blogosphere, and we can help you leverage the huge blogging community.
We understand how to work with bloggers in a way that is mutually beneficial and respectful. We can connect you with authoritative bloggers who:
- Love your brand and want to be an ambassador who tells the world about you
- Have heard of your brand and are willing to share that with their readers
- Have never heard of your brand, but can give you an impartial, honest opinion of your products and services
- Hate your brand and shout it from the rooftops, but whose concerns should be addressed anyway.
For Social Media Newbies
Whether you know it or not, your customers are talking about you online — whether their experience with you was great or not so much. Don’t you think it’s a good idea to find out what they’re saying about you?
At the very least, you need to establish a presence on the Big Two — Twitter and Facebook — to monitor conversations about your brand and be able to respond to them quickly and accurately. If you really want to engage with your customers, you also need to have a company blog and accounts at MySpace, YouTube, LinkedIn and other social networking sites. You need to set up Google Alerts to monitor brand engagement elsewhere. You need to have genuine, transparent communication with your customers and you need to do it now.
If you have no idea what we’re talking about, there’s a good chance you’re in need of Social Media marketing help. We can help you set up your accounts, design your channels to fit your existing brand, start conversations with existing and potential customers and develop a base of friends and followers organically.
Contact us today and get started establishing your social media presence.
If you want to engage with Hibiscus Creative, find us on Twitter and Facebook.
