Platforms change and become outdated. Your website should be the digital home your business controls, it is the single most important asset your business owns and you should control that.

Ten thousand followers can look impressive. The better question is whether the right customer can actually find you.

The algorithm will change again and again on you. Your entire strategy should not have to - let Hibiscus develop a marketing system for posting social media, blogs and reviews.

A good blog does something a disappearing social post cannot. It keeps answering the question.