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KIA Rebrand
The popular car company, KIA, has rebranded, replacing their dated red oval logo with something much more sleek, eye-catching, and...


A Legacy of Logo/Brand Designs - "Color Logo Series"
We have all of our amazing logo designs posted in our logo portfolio as one color - so now you can see them in color! One of our greatest...


McAlister's Re-brand Slow Launch
Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were shocked that they didn't simplify the logo enough to have an icon. They did get rid of their 1980 font on a curve and the Gothic font style lettering and moved to a more modern font but still decided to keep the drop caps. Where they failed with this re-brand is that they restricted their logo to a box, a confined space that won't give them the


Johnson Baby New Icon and Baby Products
Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to be more promising to millennial moms, who are looking for baby products with more natural ingredients. "Perhaps because of our success, we became a bit complacent and did not want to mess with success, for lack of a better expression," Jorge Mesquita, worldwide chairman and executive vice president for J&J's global consumer unit, said in a
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